We are dedicated to making a positive and lasting impact on the lives of individuals and communities.
The brief
Call of Duty and FIFA (EA Sports) 2017 wanted to launch their new games through UNILAD Gaming, to gain superior brand awareness and sales of the new game.
The solution
UNILAD invited 2 x premiership footballers to come together and play a live match which was streamed LIVE on UNILAD main channel,
The results
The footballers who played both Call of Duty and FIFA 2017 gained 7 million organic views in just 24 hours. With over 100 million impressions during that same week, and with a 250% increase in gaming sales through retail and digital outlets.
