Client: STREET SOCCER FOUNDATION

Project: The Big Goal

We are dedicated to making a positive and lasting impact on the lives of individuals and communities.

The brief

A national award-winning campaign was created in 2024 at the request of the CEO that fuses the No.1 global sport together with one of the largest Industry sectors in the UK to help tackle one of the largest social issues in the country: Youth Homelessness.

The solution

ICT companies joined ‘The Big Goal’ to commit to an annual social investment by sponsoring at least one group of up to 10 vulnerable young people each year, via the UK’s top football-led charity project, The Street Soccer Academy combats youth homelessness and as part of The Big Goal, each year the Street Soccer Foundation provided the unique opportunity to all the ICT companies to form at least one 5-a-side team to enter The Big Goal National Football Tournament, supported by Sky Sports, offering a chance to play at St George’s Park.

The results

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