We are dedicated to making a positive and lasting impact on the lives of individuals and communities.
The brief
Printt required a UK-wide university activation plan to promote to new students, that there was an app available so that they could print all of their study notes for free – and get them to download the app and sign up.
The solution
A UK wide university tour was designed and implemented over a one-year period ranging from locations such as London, Lincoln, Manchester, Sheffield, and Exeter. The app was successfully downloaded over 125,000 times in the first year.
The results
The app had the highest digital engagement rates of any media platform in the United Kingdom and soon got attention of larger media agencies and brands that wanted to spend money to advertise their discounts via Printt app. Students were very keen to get their discounted offers via the app and printed study notes which were redeemed instore and online.
