Client: NeoBank

Project: 10th Anniversary / 50m Users

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The brief

The world’s leading Neo Bank wanted to celebrate its 50 million users and their 10th anniversary, at an iconic venue with their invite only card customers. A multi-million-pound advertising budget was assigned across social media, digital, OOH and digital OOH alongside another slightly smaller 7-figure budget to secure a lead music act and creators/influencers. A full creative assessment was required, and a 360 event approach as required from sound, music, lighting, staging, content, media, staffing and results

The solution

The most visited cultural attraction in the UK, a virtually real entertainment district / venue was booked bringing together breath-taking arts, culture, and music to London with VIP’s, and over 30 creators created a social-first moment on stage, online, OOH, DOOH and in the press. An A-List ( 7 x grammy award nominated music star) performed on stage for 45 minutes, and the best-in-class world-renowned creators produced pre, during and post content, alongside differing tiered sets of influencers and hosts/presenters to amplify the celebration and creative execution. Starbridge helped create, book, negotiate, sign, organise, agree license rights and ensure legal and creative processes were delivered on time and on budget.

The results

The event was a huge success which was sold out in minutes and helped the Neo Bank towards their next huge milestone consumer goal of 60M users. The creative assets looked sensational across London’s underground, bus stops, billboards and online platforms showcased the global creative excellence that made this event the 2024 showstopper that it was. The client was super impressed and very happy with their first major anniversary event.

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